How will creative work be impacted by artificial intelligence (AI)? With AI’s immense and growing capabilities — it can do everything from structuring work schedules, managing administrative tasks, and giving advice to decision-makers — industry thought leaders are understandably optimistic about its potential. Much of this optimism hinges on the claim that, because of AI’s ability to learn from vast amounts of data and maximize efficiency, humans working with it will be able to free up their time and expand their creative efforts, thereby driving greater innovation. Numerous analyses and corporate reports have been written in favor of this claim.
Blogs / Research: Leaders Undervalue Creative Work from AI-Managed Teams
Research: Leaders Undervalue Creative Work from AI-Managed Teams
Admin / May 8, 2024
Because of AI’s ability to learn from vast amounts of data and maximize efficiency, companies have predicted that humans working with it will be able to free up their time and expand their creative efforts, thereby driving greater innovation.
But, despite the enthusiasm of tech gurus and companies alike, is this really how adopting AI tools will play out?
A series of experiments that how algorithmic tools changed the consideration and resources workers were given for creative and innovative work suggest that these tools — specifically, the algorithmic tools that oversee employee productivity — could actually undercut employees’ ability to do this work, and that companies that deploy these tools haphazardly could find their optimism souring.
But, despite the enthusiasm of tech gurus and companies alike, is this really how adopting AI tools will play out?
A series of experiments that how algorithmic tools changed the consideration and resources workers were given for creative and innovative work suggest that these tools — specifically, the algorithmic tools that oversee employee productivity — could actually undercut employees’ ability to do this work, and that companies that deploy these tools haphazardly could find their optimism souring.
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by Shane Schweitzer and David De Cremer
by Shane Schweitzer and David De Cremer