What Salespeople Get Wrong About Using GenAI

Admin / May 8, 2024

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Discussion of generative AI has maintained a fever pitch since OpenAI released ChatGPT-3.5 in late 2022.
Many leaders’ instinct is to provide direction and codification when trying to drive adoption of new tools. This is particularly true in sales, a function rooted in processes, playbooks, scripts, and templates.
However, driving adoption of generative AI as a new way of working — leading sellers toward creative use of generative AI, and helping them to use it as a coaching and learning aid — requires a very different approach. The author offers four steps to get you started.
Continue reading at HBR
by Nick Toman, Bryan Kurey, and Ray Makela