What Salespeople Get Wrong About Using GenAI
Admin / May 8, 2024
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Discussion of generative AI has maintained a fever pitch since OpenAI released ChatGPT-3.5 in late 2022.
Many leaders’ instinct is to provide direction and codification when trying to drive adoption of new tools. This is particularly true in sales, a function rooted in processes, playbooks, scripts, and templates.
However, driving adoption of generative AI as a new way of working — leading sellers toward creative use of generative AI, and helping them to use it as a coaching and learning aid — requires a very different approach. The author offers four steps to get you started.
However, driving adoption of generative AI as a new way of working — leading sellers toward creative use of generative AI, and helping them to use it as a coaching and learning aid — requires a very different approach. The author offers four steps to get you started.
Continue reading at HBR
by Nick Toman, Bryan Kurey, and Ray Makela
by Nick Toman, Bryan Kurey, and Ray Makela