Summary.
This article presents a classroom experiment that compared a strategy developed by a team of MBA students in the traditional way with one developed using a virtual AI assistant, which was an interactive tool that linked a tried-and-tested strategy toolkit as a plug-in to the generative AI underlying Chat GPT.
This article presents a classroom experiment that compared a strategy developed by a team of MBA students in the traditional way with one developed using a virtual AI assistant, which was an interactive tool that linked a tried-and-tested strategy toolkit as a plug-in to the generative AI underlying Chat GPT.
The results of the two independent processes were largely similar, with the AI-assisted strategy being, if anything, more original. The difference? The students took a week and the AI just 60 minutes.
Full article on HBR
by Michael Olenick and Peter Zemsky
by Michael Olenick and Peter Zemsky