Many organizations are understandably hesitant to adopt gen AI applications, citing concerns about privacy and security threats, copyright infringement, the possibility of bias and discrimination in its outputs, and other hazards. Risk around using gen AI can be classified based on two factors: intent and usage. Accidental misapplication of gen AI is different from deliberate malpractices (intent). Similarly, using gen AI tools to create content is differentiated from consuming content that other parties may have created with gen AI (usage). To mitigate the risk of gen AI content misuse and misapplication, organizations need to develop the capabilities to detect, identify, and prevent the spread of such potentially misleading content.